Her sweet spot lies in a 360 approach to leadership, a well-rounded understanding of the creative process, and her innovative perspective that has helped brands and projects stand out in an overcrowded market. A few of her key achievements are;

• Localized international brands; creating digital content for the Canadian market in French and English

• Analyze and convert product sales data into inspiring creative advertising initiatives; digital, print and video

• Develop creative vision and campaigns from ideation and strategy, to production for Spin Master's key brands and licensed toys; 16+ brands

• Ideated, pitched and launched new product categories for Le Chateaus’ website

• Successfully transformed the Le Chateau brand, reintroducing it to the modern digital consumer

She’s worked with all levels of the creative team, agency and corporate, inspiring, developing and bringing out the best in them all through leading with compassion. She takes pride in creating environments where her teams can do their best work, be it in the studio on photoshoot sets, or on location in the middle of New Mexico, she loves seeing them succeed.